| Procesos estratégicos |
(CARMA) |
Customer Attraction & Retention Model |
|
|
(CCSO) |
Customer-Channel Strategic Opportunities |
|
(CPS) |
Category Psico-Demographic Segmentation |
|
(LNI) |
Latent Needs Insight |
|
(EO) |
Ethnography Observation |
|
(ERP) |
Emotional and Rational Proyections |
|
(CER) |
Consumer Enviroment Research |
|
|
|
(CMRS) |
Communications Measurement Research |
|
|
(GSP) |
GeoSmart Positioning |
|
(MMP) |
Mental Map of Purchase/Intercept test |
|
(MPP) |
Market Penetration probability |
|
|
|
(CCDB) |
Cross Category Dynamic Benchmark |
|
(DIC) |
Diffusion of Innovations Cycle |
|
(QCI) |
Quality Consistency Indicators |
|
(SIA) |
Satisfaction Index Architecture Tracking |
|
(TAT) |
Time-series Advertising Tracking |
|
